AI competitive intelligence for B2B SaaS

Know what your competitors did this week.

SiftBrief monitors pricing, product, positioning, integrations, security, and hiring — then turns meaningful changes into a five-minute market brief.

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6
competitors tracked
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5 min
weekly brief
NC

Northstar CRM

Pricing

Removed Free plan. Paid tiers now start at $29/user/month.

Observed fact

The pricing page no longer lists the Free plan shown in the previous snapshot. The new lowest tier is “Starter” at $29/user/month.

AI interpretation

May indicate a shift toward paid teams and larger customer accounts.

Worth investigating

Review whether your entry-level offer remains a visible differentiator for prospects.

Before

Free — $0/month

Starter — $19/user/mo

Growth — $49/user/mo

After

Free — removed

Starter — $29/user/mo

Growth — $69/user/mo

Detected 28 Jul 2026 · 94% confidenceEvidence retained

Intelligence, not just monitoring.

A page change tells you something happened. SiftBrief tells you what changed, what it may mean, and what your team should investigate.

Page change monitor

“This page changed.”

- Free — $0/month

+ Starter — $29/user/month

Growth — $49/user/month

Enterprise — Custom

You receive a diff. You interpret it. You decide whether it matters.

SiftBrief

“Northstar removed its free plan.”

What changed
Free plan removed. Lowest paid tier increased from $19 to $29/user/month.
May indicate
A shift toward paid acquisition and larger customer accounts.
Consider
Whether your own entry-level offer remains a visible differentiator.

What SiftBrief watches

A focused set of high-signal sources.

SiftBrief recommends which pages are worth monitoring. It does not crawl entire websites — it targets the sources where meaningful changes actually happen.

Target: 5–12 active sources per competitor. Monitoring fewer high-value sources well is better than watching everything.

Pricing

Plan changes, free tier shifts, price increases, trial modifications.

Product

Feature launches, integrations added, AI capabilities, API changes.

Changelog

Release notes, version announcements, deprecation notices.

Positioning

Homepage language, use case framing, ICP targeting shifts.

Security

Certifications, compliance claims, data residency, trust pages.

Careers

Hiring spikes, new role categories, leadership positions added.

Integrations

New partners, ecosystem expansions, marketplace listings.

Documentation

API changes, feature guides, and deprecation warnings.

Weekly brief

Five minutes, every Monday morning.

The brief covers the biggest moves, emerging market patterns, and specific questions worth investigating — with links to evidence behind every claim.

Market Brief · 28 July 2026

Three competitors made moves consistent with moving upmarket this week.

Biggest moves

Northstar CRM · Pricing

Removed Free plan — now starts at $29/user/month

LinearPath · Positioning

Replaced SMB homepage with enterprise positioning and demo CTA

Relaydesk · Product

Launched AI workflow assistant on Pro and Enterprise plans

Market pattern

Three of six competitors made changes consistent with targeting larger accounts. This does not confirm a category-wide shift, but the pattern is directionally consistent.

Worth investigating

  • Does your entry-level offer remain visible now that Northstar removed its free tier?
  • Are former Northstar free users a reachable segment for you?

Set up in under ten minutes.

SiftBrief handles source discovery. You confirm what to watch.

01

Add competitors

Enter a competitor's domain. SiftBrief discovers their pricing, product, changelog, security, and careers pages automatically.

02

Confirm what to monitor

Review recommended sources and activate the ones that matter. SiftBrief suggests 5–12 per competitor based on signal, not volume.

03

Receive evidence-backed intelligence

When something meaningful changes, SiftBrief explains what happened, why it may matter, and what to investigate next.

Every claim links to captured evidence.

SiftBrief separates observed facts from AI interpretation and clearly labels each. A quiet week means no events, not fabricated activity.

Evidence-linked

Every event shows the source content that triggered it.

Labeled uncertainty

Observed facts and AI interpretations are always visually distinct.

Low noise by design

Trivial changes are suppressed before they reach your brief.

Start free. Pay when the insight is useful.

Run a free Scan, unlock a one-off Snapshot for $49, or monitor continuously. No unlimited monitoring — coverage, frequency, and retention are defined by plan.

SiftBrief Scan

Free

See how SiftBrief reads your market before you pay.

  • Company fingerprint
  • Up to 6 strategic pages
  • No card required
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SiftBrief Snapshot

$49one time

A focused competitive report for your company and three competitors.

  • Up to 32 strategic pages
  • Evidence-backed report
  • One 7-day follow-up
  • $49 Monitor upgrade credit
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Continuous monitoring

Starter

$49/month

For founders and teams starting structured competitor monitoring.

  • 5 competitors
  • 50 active sources
  • Daily monitoring
  • Weekly market brief
Start monitoring
Most popular

Growth

$129/month

For product and marketing teams that need faster signals.

  • 20 competitors
  • 250 active sources
  • Selected 6-hour checks
  • Intelligence event feed
  • Weekly market brief
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Agency

$399/month

For teams monitoring multiple product lines or client sets.

  • 75 competitors
  • 1,000 active sources
  • Priority monitoring
  • Multiple workspaces
  • Weekly market brief
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Enterprise

Custom

Contracted source volume, browser rendering, SSO, and SLAs.

  • Contracted volume
  • Browser-rendered sources
  • Custom retention
  • SSO and advanced security
  • Dedicated support
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Know what your competitors did this week.

Add five competitors in under ten minutes. SiftBrief establishes a baseline and surfaces the changes that matter.

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